Hobnob Wines
I developed and executed a strategy centered on engaging millennials via music content and shareable brand experiences; managing the day to day content production for the socials on Facebook, Instagram and Twitter.
I managed HobNob sponsored event execution and online presence at SXSW and CMJ with brands including Creators Project, BrooklynVegan, Heidi Klum Halloween Party and Fader Magazine.
We collaborated with musical artists and record labels to provide exclusive content for the company, including acts such as Grace Potter and the Nocturnals, Polica, Little Daylight and the Antlers, as well as ATO Records.
FILMSHOP
I’ve overseen all aspects of the digital strategy including social media, content creation and paid strategy. As well as produced over 15 themed events featuring original short films , live performances and DJ sets from Brooklyn based acts including Madison McFerrin, Painted Zeros and many more!
MADE Fall Fashion Week
I provided strategic leadership and digital/social activation support for MADE during Fashion Week Fall 2015 including management of paid social campaigns, video content distribution, and collaboration with Facebook, Snapchat, Twitter, Tumblr, WeHeartit and NYLON. Creating and distributing original content with a $50,000 budget in paid social campaigns to grow MADE Fashion Week’s Facebook, increasing following by over 1000%.
INTERVIEWS
I have experience as a pop culture writer and have written pieces for Flavorwire, The Fader, No Film School plus more.
Built to Spill
Kyp Malone
And You Will Know Us By the Trail of Dead...
Okkervil River
REVIEWS
The Fader
HOB NOB WINES
No Film School